So, say you have a pub, a club or what have you, what is the most eye catching thing other than a high hanging thong??? Put your brand on it, and you get guys reading on it, whether they want or not, they WILL read it.
Do that, it will be effective, if not efficient. Get the nice ladies to wear it, and free beer. Easy, fun, sexy, unforgettable.
A sponsorship is also HIGHLY feasible, and adding the value to the thong it self. For example make it green, and Heineken will SURELY invest on it.
Cheap, fresh, crisp idea.
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